No no, not the *p* word!
Here’s a little script written a while ago, which illustrates all I believe is wrong with using the word ‘passionate’. This is a bit of a pet hate which has come about from being overexposed to this word, which is now tired and meaningless.
Q: How do you feel about your company and the work it does?
A: I’m passionate about it.
Q: Well that’s great. What else are you passionate about?
A: Err… my wife of course. And running. Oh, and of course the kids, not forgetting them, he he! Oh, and model railways. That’s such a passion in my life.
Q: OK great. Are you passionate about all of these things in the same way?
A: Yep. Passionate about them all. Umm… well except the wife of course, he he. And of course the kids. I’m definitely more passionate about them, as I’m sure you appreciate.
Q: Yes of course. Close family relationships are a totally different thing, aren’t they?
A: Of course.
Q: A different kind of passionate, I guess.
A: Yes, almost needs a new word. Or you could add a word to it. Very passionate.
Q: So what about the company and the model railways. Are you very passionate about them?
A: Yes. Very p- …D’oh!
Q: How about a new word entirely? I think that might be the answer.
A: Yes. You’re right. I think ‘hugely’ is good.
Q: What? You’re hugely about your work and family?
A: No! I’m hugely passionate about them.
Q: And you’re just very passionate about your model railways?
A: Well, more like ‘very very’. Let’s check out what the dictionary says about ‘passionate’.