Complete branding review
Which if any elements of your branding are holding back your efficiency or profitability?
Core values, market or competitor analysis, USP, Tone of Voice guidelines, brand positioning, imagery & messaging
Business often pay insufficient attention to the brand review process before creating marketing collateral.
But this is ‘cart before the horse’ stuff.
Doing things this way round means the branding doesn’t give a clear enough idea of the business.
If you‘re not clear, your prospects won’t be either, and profitability suffers.
Let us take a look at everything.
For a free appraisal, call the Best Words office: 01582 761 212
Social – or antisocial?
Branding review: Your brand should determine what platforms you’re on, how you interact and what your activity should be.
If there is insufficient understanding of the brand, you’ll be flying blind. Don’t fly blind. Do the basics first, then work on your social strategy and your other marketing plans.
Call 01582 761 212 for advice, support or help in getting started.
Best Words copywriting
How should your copy be written? Casual? Chatty? Formal? A clear understanding of your brand and its values, will provide clarity about your tone of voice.
There will also be clarity about the most important messages you need to convey and how you need to be perceived.
See the Best Words client page for samples of our copywriting work.
