Why ‘brand positioning’ is so important
If you need more customers or clients, take a look at your brand positioning.
This will help you answer the question: ‘how effective is your marketing?’
Many businesses pay insufficient attention to positioning because they’re keen to get on with producing marketing collateral.
That’s ‘cart before the horse’ stuff.
The danger of doing things the wrong way round is that you don’t start with a clear enough idea of the business.
And if you‘re not clear, your prospects won’t be either.
We can take you through a simple, two-day process.
At the end of this, you’ll have a simple proposition based firmly around what your customers are looking for.
And you’ll know exactly what to do next, to get that new business flowing in.
So right now – how effective is your marketing? Could it be bringing in more prospects?
For a free appraisal, call the Best Words office: 01582 761 212
Social – or antisocial?
Your brand should determine what platforms you’re on, how you interact and what your activity should be.
If there is insufficient understanding of the brand, you’ll be flying blind. Don’t fly blind. Do the basics first, then work on your social strategy and your other marketing plans.
Call 01582 761 212 for advice, support or help in getting started.
Best Words copywriting
How should your copy be written? Casual? Chatty? Formal? A clear understanding of your brand and its values, will provide clarity about your tone of voice.
There will also be clarity about the most important messages you need to convey and how you need to be perceived.
See the Best Words client page for samples of our copywriting work.