Do you really know who your business competitors are? Maybe not as much as you might think. Could it be that you're not really in competition with that other lot up the road? Yes, you might make and sell the same stuff, but in terms of competition, that's not the complete story. It's not ... [ More ]
Know your brand and the copy will flow
Small business owners sometimes say their business can't be a brand because it's too small. When they hear the word 'brand' they're thinking of companies like Pepsi, Apple, Google, McDonalds, Natwest etc. But what they don't realise is that every company whether that be a multinational ... [ More ]
