Who's on top? Who's coming second? Who's coming last? And does any of this matter? With the way our schooling has conditioned us, yes it does. A great deal. But it would actually be much better for us all if it didn't. Ranking. It's a toxic culture and it runs right through most ... [ More ]
Pleased to know you, whoever you are. Your website’s awful, now hire me.
'Hello, pleased to meet you, whoever you are. Your marketing copy is poorly written and your website isn't very good. So hire me, because I am very good at all of that.' OK, this is an exaggeration, but it's an approach that some cold emailers are still using. Slag the prospect off, then ... [ More ]
It’s not what you do, it’s the way that you do it
Do you really know who your business competitors are? Maybe not as much as you might think. Could it be that you're not really in competition with that other lot up the road? Yes, you might make and sell the same stuff, but in terms of competition, that's not the complete story. It's not ... [ More ]
How can my company benefit from the fact that it is a brand? (part 2)
In my last post I made the point that every business is a brand - multinational, small one man operation or anything in between. I made the further point that there are rich rewards to be reaped from understanding the brand at a deep level. I also outlined a process for using our new brand ... [ More ]
Know your brand and the copy will flow
Small business owners sometimes say their business can't be a brand because it's too small. When they hear the word 'brand' they're thinking of companies like Pepsi, Apple, Google, McDonalds, Natwest etc. But what they don't realise is that every company whether that be a multinational ... [ More ]
