be bold - be different - be yourself Why am I afraid to tell you who I am? Because that’s all I’ve got. (And you might not like it.) Writing sparkling, punchy copy takes skill. And guts. It’s much easier to take comfort in ‘tried and true’ words and ... [ More ]
Did you hear the one about the honest salesman?
When I was 12, my Mum very nearly bought a set of encyclopaedias from a door-to-door salesman. Standing next to her, I took it all in – the spiel about how wonderful these encyclopaedias would be for all the family, what we could learn, how tear-proof the pages were. The colour ... [ More ]
All star and no tree
Or why promotional copywriting must be the last thing on your mind 'Hi, I’m just contacting you about the possibility of doing some promotional copywriting for our company website. Do you think that is something you could help us with?’ ‘Oh sure. Thanks for getting in touch. I’d be glad to ... [ More ]
When are deadlines important?
'I always meet my deadlines'. Copywriters sometimes say this when they are promoting their services. But how significant a consideration should this be, when you are choosing a writer? And is there actually any need for a copywriter to use 'I always meet my deadlines' as any kind of ... [ More ]
Why this is such a good time to look at your marketing
In a crisis, what’s always first to go? When times are tough and the very survival of a business appears to be at stake, what do people look to cut? All too often, it’s the marketing budget. Marketing of all things! I do find this unbelievable, because there’s not much more important in business ... [ More ]
