In a crisis, what’s always first to go? When times are tough and the very survival of a business appears to be at stake, what do people look to cut? All too often, it’s the marketing budget. Marketing of all things! I do find this unbelievable, because there’s not much more important in business ... [ More ]
How to develop a statement of core values
My last piece on this topic examined the importance and power of corporate core values. Among the points made in that article was this important one about marketing: 'Companies that have clear and accurate core values are able to reach beyond their existing markets.' It also ... [ More ]
The power of ‘core values’ in a Brexit landscape
Among the frenzied voices of the current Brexit maelstrom it is common to hear MPs referencing British Core Values - whatever they think these might be. These are politicians basing arguments on a nebulous set of priorities which, in their eyes, define the British nation and bind its ... [ More ]
Good copywriting – make your writing disappear
Our 'quick tips' this month summarise one of the most important aspects of good copywriting - making your writing invisible. While I wouldn't like it if someone commented on my work and said, 'That's poor writing', I would be equally disappointed if someone said, 'That's excellent ... [ More ]
Are keywords important for SEO? Yes. And no.
When learning about keywords it is always useful to bear in mind how SEO has changed in recent years. In answering the question 'are keywords still important for SEO?' let me answer it by saying this. Not long ago, we heard a great deal about things called 'meta keywords'. These used to be ... [ More ]
