Find out how good your website is at keeping visitors and selling to them, with this simple, 30-minute check. Score your site out of 10 in each of these 5 areas. You have 30 minutes, starting... now - go! 1. HEADLINE How compelling are your headlines? Are they pithy and ... [ More ]
Words that tell your brand story
be bold - be different - be yourself Why am I afraid to tell you who I am? Because that’s all I’ve got. (And you might not like it.) Writing sparkling, punchy copy takes skill. And guts. It’s much easier to take comfort in ‘tried and true’ words and ... [ More ]
Did you hear the one about the honest salesman?
When I was 12, my Mum very nearly bought a set of encyclopaedias from a door-to-door salesman. Standing next to her, I took it all in – the spiel about how wonderful these encyclopaedias would be for all the family, what we could learn, how tear-proof the pages were. The colour ... [ More ]
All star and no tree
Or why promotional copywriting must be the last thing on your mind 'Hi, I’m just contacting you about the possibility of doing some promotional copywriting for our company website. Do you think that is something you could help us with?’ ‘Oh sure. Thanks for getting in touch. I’d be glad to ... [ More ]
When are deadlines important?
'I always meet my deadlines'. Copywriters sometimes say this when they are promoting their services. But how significant a consideration should this be, when you are choosing a writer? And is there actually any need for a copywriter to use 'I always meet my deadlines' as any kind of ... [ More ]
