Good writing is a joy to read. You might look at the work of a particular writer and be blown away by their skill. But remember, like so much artistry, writing is 10% inspiration and 90% perspiration. There have been literary geniuses who were capable of pouring streams of words from their ... [ More ]
9 tips for creating effective direct mail campaigns
Although direct mail certainly diminished in popularity in recent years, it never quite went away. The digital revolution certainly pushed it to one side, but as with so much in life, things tend to swing back into balance and so it is proving here. Online and offline marketing channels can ... [ More ]
5 copy tweaks to get your customers buying
Copywriting Seminar: Wed 8 November, 2017 in Harpenden You're a good writer, but are your words working for your business? At my forthcoming seminar you'll learn 5 simple techniques to transform your marketing copy and get more of your buyers to take action. Many business owners can write, but ... [ More ]
Editing copy: 5 essential tips
Any writer knows the importance of editing copy, but editing your own writing can be very difficult. The first thing to focus on is reading. Here are 5 reading tips to consider before you even start editing. The very first thing your should do is step away from your writing. Leave it for a few ... [ More ]
One of our favourite web partners
A shameless plug for one of our favourite partners - Excel Web Design, Ireland We're always delighted to partner with companies and individuals who are outstanding at what they do. Such collaborations have had a huge bearing on how our company has grown. So I'm very pleased introduce you to one ... [ More ]
