The client was shocked by my language. But he shouldn't have been... 'My brand?' he laughed. I'm not big enough to be a brand'. I thought he might have known what to expect next, having been my client for a few years. '**** off!' I shouted at him. A long pause, then a roar of ... [ More ]
Get more customers from your written promotion pieces
Take a few moments to scan through these points and see how your to sharpen your promotional writing for maximum impact with your prospects. We can all write. You might be a very good writer, but that fact alone doesn't guarantee you'll produce something which will pull in the customers. 1. ... [ More ]
The rankness of ranking
"Hello Mr and Mrs Jones - lovely to meet you. I'm very pleased with Anna's progress in English. Now let's take a look at her progress in each of the key areas-" "-First, can you tell us where she's coming in the class?" "We don't actually have that kind of a ranking system in place in this ... [ More ]
Why we should stop trying to come top
Who's on top? Who's coming second? Who's coming last? And does any of this matter? With the way our schooling has conditioned us, yes it does. A great deal. But it would actually be much better for us all if it didn't. Ranking. It's a toxic culture and it runs right through most ... [ More ]
Pleased to know you, whoever you are. Your website’s awful, now hire me.
'Hello, pleased to meet you, whoever you are. Your marketing copy is poorly written and your website isn't very good. So hire me, because I am very good at all of that.' OK, this is an exaggeration, but it's an approach that some cold emailers are still using. Slag the prospect off, then ... [ More ]
