Who's on top? Who's coming second? Who's coming last? And does any of this matter? With the way our schooling has conditioned us, yes it does. A great deal. But it would actually be much better for us all if it didn't. Ranking. It's a toxic culture and it runs right through most ... [ More ]
Pleased to know you, whoever you are. Your website’s awful, now hire me.
'Hello, pleased to meet you, whoever you are. Your marketing copy is poorly written and your website isn't very good. So hire me, because I am very good at all of that.' OK, this is an exaggeration, but it's an approach that some cold emailers are still using. Slag the prospect off, then ... [ More ]
How can my company benefit from the fact that it is a brand? (part 2)
In my last post I made the point that every business is a brand - multinational, small one man operation or anything in between. I made the further point that there are rich rewards to be reaped from understanding the brand at a deep level. I also outlined a process for using our new brand ... [ More ]
Good grief! No, I have NOT read your earlier message…
...because you didn't send it, did you? Most of us are familiar with this: online shysters who ask if we received their last email message - when they know they didn't send one - sounding kind of incensed because we haven't yet send me a reply. This disruptive behaviour, intended to knock us ... [ More ]
Score your business website out of 50 – go!
Find out how good your website copywriting is at keeping visitors and selling to them, with this simple, 30-minute check. Score your site out of 10 in each of these 5 areas. You have 30 minutes, starting... now - go! 1. HEADLINE How compelling are your headlines? ... [ More ]
