Good writing is a joy to read. You might look at the work of a particular writer and be blown away by their skill. But remember, like so much artistry, writing is 10% inspiration and 90% perspiration. There have been literary geniuses who were capable of  pouring streams of words from their ... [ More ]

Although direct mail certainly diminished in popularity in recent years,  it never quite went away. The digital revolution certainly pushed it to one side, but as with so much in life, things tend to swing back into balance and so it is proving here. Online and offline marketing channels can ... [ More ]

Any writer knows the importance of editing copy, but editing your own writing can be very difficult. The first thing to focus on is reading. Here are 5 reading tips to consider before you even start editing. The very first thing your should do is step away from your writing. Leave it for a few ... [ More ]