Do you really know who your business competitors are? Maybe not as much as you might think. Could it be that you're not really in competition with that other lot up the road? Yes, you might make and sell the same stuff, but in terms of competition, that's not the complete story. It's not ... [ More ]
Know your brand and the copy will flow
Small business owners sometimes say their business can't be a brand because it's too small. When they hear the word 'brand' they're thinking of companies like Pepsi, Apple, Google, McDonalds, Natwest etc. But what they don't realise is that every company whether that be a multinational ... [ More ]
When are deadlines important?
'I always meet my deadlines'. Copywriters sometimes say this when they are promoting their services. But how significant a consideration should this be, when you are choosing a writer? And is there actually any need for a copywriter to use 'I always meet my deadlines' as any kind of ... [ More ]
Why this is such a good time to look at your marketing
In a crisis, what’s always first to go? When times are tough and the very survival of a business appears to be at stake, what do people look to cut? All too often, it’s the marketing budget. Marketing of all things! I do find this unbelievable, because there’s not much more important in ... [ More ]
How to develop a statement of core values
Without a clearly defined set of values, any attempt at entrepreneurialism is pretty futile. But how can a company go about developing a set of values that is a true reflection of its brand? Very few, if any, organisations start out from a blueprint in which its USP and company ... [ More ]
