One day perhaps, who knows, we may have man-made machines with emotions. It's a funny thing to think about. Angry machines making other machines cry. Sad machines sulking and making impetuous, ill-considered decisions. Insecure machines developing personality disorders. Robot wars breaking out ... [ More ]
The rankness of ranking
"Hello Mr and Mrs Jones - lovely to meet you. I'm very pleased with Anna's progress in English. Now let's take a look at her progress in each of the key areas-" "-First, can you tell us where she's coming in the class?" "We don't actually have that kind of a ranking system in place in this ... [ More ]
It’s not what you do, it’s the way that you do it
Do you really know who your business competitors are? Maybe not as much as you might think. Could it be that you're not really in competition with that other lot up the road? Yes, you might make and sell the same stuff, but in terms of competition, that's not the complete story. It's not ... [ More ]
Know your brand and the copy will flow
Small business owners sometimes say their business can't be a brand because it's too small. When they hear the word 'brand' they're thinking of companies like Pepsi, Apple, Google, McDonalds, Natwest etc. But what they don't realise is that every company whether that be a multinational ... [ More ]
Did you hear the one about the honest salesman?
When I was 12, my Mum very nearly bought a set of encyclopaedias from a door-to-door salesman. Standing next to her, I took it all in – the spiel about how wonderful these encyclopaedias would be for all the family, how our school grades would improve, how tear-proof the pages ... [ More ]
