Are there any established rules or guidelines for creating a successful advertisement? So you're creating an advertisement to promote your goods or services. How should you go about it? The first thing to do is think about any ads that have impressed you in the past. What made them effective for ... [ More ]
The headline – it’s the most important bit
It is quite common for business websites to greet visitors with the headline 'welcome to our website'. While it's normal to want to greet visitors and make them feel welcome to the site, it is also important to bear in mind that a headline is an opportunity to engage visitors and draw them into a ... [ More ]
When PR doesn’t work
Know what you want to achieve It's not uncommon to hear business owners say that PR didn't work for them. I've heard plenty say this about social media too. Social media is a waste of time, you get nothing from it, and similar kinds of statements. My first reaction, and yours I'm sure, would be to ... [ More ]
Why use white papers?
Let the white paper speak How's your email inbox looking right now? I've got to tell you, I'm struggling to keep on top of mine. There's just so much unsolicited promotional stuff flooding in. We're all swamped with promotional bumph from would-be suppliers. The promotional nature of even the more ... [ More ]
