Who's on top? Who's coming second? Who's coming last? And does any of this matter? With the way our schooling has conditioned us, yes it does. A great deal. But it would actually be much better for us all if it didn't. Ranking. It's a toxic culture and it runs right through most ... [ More ]
When are deadlines important?
'I always meet my deadlines'. Copywriters sometimes say this when they are promoting their services. But how significant a consideration should this be, when you are choosing a writer? And is there actually any need for a copywriter to use 'I always meet my deadlines' as any kind of ... [ More ]
Good copywriting – make your writing disappear
The art of the invisible If someone commented on my work and said, 'That's poor writing', I'd be disappointed. But if someone (beside my client) said, 'That's excellent writing', I'd be likely to be disappointed too. Why? Because my copywriting has nothing to do with me and everything to do ... [ More ]
Are keywords important for SEO? Yes. And no.
When learning about keywords it is always useful to bear in mind how SEO has changed in recent years. In answering the question 'are keywords still important for SEO?' let me answer it by saying this. Not long ago, we heard a great deal about things called 'meta keywords'. These used to be ... [ More ]
Step out of the spotlight
How to avoid the most common mistake in copywriting The recent Best Words copywriting seminar for business owners and managers was rated ‘excellent’ by all participants. "Practical and inspiring. It made me want to get on with writing copy for my own business." "Excellent: lots of ... [ More ]
