…because you didn’t send it, did you?

Most of us are familiar with this:  online shysters who ask if we received their last email message – when they know they didn’t send one – sounding kind of incensed because we haven’t yet send me a reply.

This disruptive behaviour, intended to knock us off guard, can be incredibly annoying.

But that’s how it is with new ‘wheezes’ of this kind, isn’t it?

The latest hot idea comes out and all the shysters pile onto this particular bandwagon.

And they hack everybody else off in the process. I’m sure you’re familiar with this scenario.

Most of the messages these people send are about SEO. Bloody annoying for me, because that’s what I’m promoting too. Sigh.

As you’d probably know if you got my last message. Did you? (Sorry, just kidding, tee tee, ‘crying with laughter’ emoticon.)

Anyhow, it does make me wonder if the sites of these dodgy characters are themselves ranking well for their own keywords. Must search ‘SEO scumbag’ and see who’s currently No.1.

And talking of SEO results, I’m pleased to see this site ranking for ‘copywriting Hertfordshire‘ and No.1 for ‘copywriter herts’. This is what the team has been targeting so I’m proud of the work they’re continuing to do for me.

After all, it’s always nice when you get to the top, as Sir Edmund Hillary once said. 

So have you actually thought much about your own search terms and what you  might need be getting to No.1 for?

In today’s relatively straitened marketplace, it’s vital that you cut through the competition and get noticed. 

I was chatting to a long-term client last week about the rapidly-shifting SEO landscape.

I made the point that if you don’t stay on top of things, you’ll be left behind – and illustrated it with a reminder that last year we’re got him to No.1 for his target phrases. But things change quickly, and people are now using different search phrases to find companies like his.

One of these new phrase was getting 800 searches per month and we needed to be getting him a slice of this action.

We’re working on this now and we are confident we’ll have at No.1 for this phrase inside 6 months.

And all that lovely traffic will largely be his.

So that’s the real benefit of having an SEO partner who is continuously working on your site. It’s like having a highly successful marketing department, but at a fraction of the price.

Want to learn more about SEO? Try this lighthearted SEO first, and then something a little more substantial and detailed: doing your own SEO copywriting.

Have this summarised and on my desk by the morning.

And call if you want to know more, or if you want to hire Best Words.