Find out how good your website copywriting is at keeping visitors and selling to them, with this simple, 30-minute check.
Score your site out of 10 in each of these 5 areas.
You have 30 minutes, starting… now – go!
1. HEADLINE
How compelling are your headlines? Are they pithy and attention-grabbing? Do they link easily to the copy below?
Are you saying ‘welcome to…’ your company? Or maybe using your company name in the headline – instead of writing a compelling headline?
SCORE YOUR SITE OUT OF 10 FOR HEADLINES
2. ME/YOU FOCUS
Pronouns should be 75% about the visitor or customer, 25% about yourself. Visitors want to know what’s in it for them, not the history of your company or your personal background.
SCORE YOUR SITE OUT OF 10 FOR ME/YOU FOCUS
3. EASY LANGUAGE
Keep sentences simple, paragraphs short and use bullet points, indents, bold and italic text. Edit promo copy down to get rid of redundant words. Forget the Daily Telegraph or Guardian. Keep it Daily Mirror.
SCORE YOUR SITE OUT OF 10 FOR EASY LANGUAGE
4. CALLS TO ACTION
Every page should have at least one call to action, so people know what you want them to do and where you want them to go on the site.
SCORE YOUR SITE OUT OF 10 FOR CALLS TO ACTION
5. FRESH WORDS
Copy should be updated regularly to keep things fresh. This is how your website stays active and alive. How often do you refresh your web words?
SCORE YOUR SITE OUT OF 10 FOR FRESH WORDS
NOW SCORE YOUR SITE OUT OF 50 for copywriting
40-50 = Excellent score. You’re giving your website every chance of success
30-39 = There’s a lot right with the site. Spend time tweaking areas that need attention
Below 30 = Call Best Words for help with your website: 01582 761 212
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