It's human nature to want to control the world by putting things in boxes. This is also true for our understanding of language, but things are rarely as simple and clearly defined as we'd like them to be. You only have to look at dialects - which are really languages within languages - to see ... [ More ]
The headline – it’s the most important bit
It is quite common for business websites to greet visitors with the headline 'welcome to our website'. While it's normal to want to greet visitors and make them feel welcome to the site, it is also important to bear in mind that a headline is an opportunity to engage visitors and draw them into a ... [ More ]
Passionate
No no, not the *p* word! Here's a little script written a while ago, which illustrates all I believe is wrong with using the word 'passionate'. This is a bit of a pet hate which has come about from being overexposed to this word, which is now tired and meaningless. Q: How do you feel about your ... [ More ]
When PR doesn’t work
Know what you want to achieve It's not uncommon to hear business owners say that PR didn't work for them. I've heard plenty say this about social media too. Social media is a waste of time, you get nothing from it, and similar kinds of statements. My first reaction, and yours I'm sure, would be to ... [ More ]
Why use white papers?
Let the white paper speak How's your email inbox looking right now? I've got to tell you, I'm struggling to keep on top of mine. There's just so much unsolicited promotional stuff flooding in. We're all swamped with promotional bumph from would-be suppliers. The promotional nature of even the more ... [ More ]
