No no, not the *p* word! Here's a little script written a while ago, which illustrates all I believe is wrong with using the word 'passionate'. This is a bit of a pet hate which has come about from being overexposed to this word, which is now tired and meaningless. Q: How do you feel about your ... [ More ]
When PR doesn’t work
Know what you want to achieve It's not uncommon to hear business owners say that PR didn't work for them. I've heard plenty say this about social media too. Social media is a waste of time, you get nothing from it, and similar kinds of statements. My first reaction, and yours I'm sure, would be to ... [ More ]
Why use white papers?
Let the white paper speak More than ever, businesses are inundated with promotional material from would-be suppliers. The promotional nature of even the more targeted mailings means that they're perceived as 'junk' and end up in the virtual or actual bin. It shouldn't be a surprise, therefore, ... [ More ]
Copywriting and the art of motorcycle maintenance
Copywriting - you don't have to be a literary genius to do it well The copywriters' support group that we started six years ago has been meeting once a month for around six years now and the core members have come to know each other quite well. We also have our own LinkedIn group which helps us ... [ More ]
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