Let the white paper speak More than ever, businesses are inundated with promotional material from would-be suppliers. The promotional nature of even the more targeted mailings means that they're perceived as 'junk' and end up in the virtual or actual bin. It shouldn't be a surprise, therefore, ... [ More ]
Copywriting and the art of motorcycle maintenance
Copywriting - you don't have to be a literary genius to do it well The copywriters' support group that we started six years ago has been meeting once a month for around six years now and the core members have come to know each other quite well. We also have our own LinkedIn group which helps us ... [ More ]
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