OK folks, here it is at last! Our February competition to win a free web page copy makeover! In these gloomy winter months, we thought you might enjoy this little diversion. Web designers Joe and Terri Megarty are struggling for business. Someone tells them they should run an ad in a local ... [ More ]
What are our copywriting charges?
The value conversation It's natural for prospects to want to know how much we charge for what we do. But for anyone selling services, the complexities of pricing and the difficulty of establishing value against cost dictates that 'the money conversation' can only ever happen after we've had 'the ... [ More ]
PR and the art of Vespa maintenance
Hey, you'll never guess what happened to me last week. You'll love this. You know my 200cc Vespa Granturismo scooter? Well, there I was stripping down the engine, and after I'd removed the actuator arm with holding spring, I noticed that the little brass bearings had very few cuts or pit marks ... [ More ]
What’s more important? Words or pictures? It’s pictures, every time.
Words or pictures? This might seem a little surprising, coming from me, but marketing copy should actually be more about pictures than words. A bit of a strange statement coming from a copywriter who is always banging on about the power of words? Not really. Because I'm talking about 'pictures' ... [ More ]
Doug Jenner answers questions about Search Engine Optimisation
OK Doug, let’s get the basic question out of the way I’m very well thank you. No, not that. I meant the ‘What is Search Engine Optimisation?’ question. Ah. Are you sitting comfortably? Groan. Be gentle with me. No big words or technospeak please. Keep it short and simple. OK. It’s doing things ... [ More ]
