Imagine you’re managing a high street charity shop and you need more volunteers. You decide to put a blackboard outside the shop, with a message that will create a response by appealing directly to shoppers and passers-by. So you grab some chalk and you write this: You leave the board out there ... [ More ]
Editing copy: 5 essential tips
Any writer knows the importance of editing copy, but editing your own writing can be very difficult. The first thing to focus on is reading. Here are 5 reading tips to consider before you even start editing. The very first thing your should do is step away from your writing. Leave it for a few ... [ More ]
One of our favourite web partners
A shameless plug for one of our favourite partners - Excel Web Design, Ireland We're always delighted to partner with companies and individuals who are outstanding at what they do. Such collaborations have had a huge bearing on how our company has grown. So I'm very pleased introduce you to one ... [ More ]
Content marketing explained
You may have heard of 'content marketing' but you're not 100% sure you know what the term actually means. Here are some thoughts which I hope you find useful. I offer this as a simple definition: Content marketing is about making your web presence work for your business. Think about how far the ... [ More ]
Train your team to be effective web copywriters
Rocket science and business web copywriting are completely different entities - i.e. writing passably good web copy is not that hard, once you know how. Our 'How To' web copy seminars for business will take your team through it all. Business web copy has to grab prospects immediately, hooking ... [ More ]
