Copywriting Seminar: Wed 8 November, 2017 in Harpenden You're a good writer, but are your words working for your business? At my forthcoming seminar you'll learn 5 simple techniques to transform your marketing copy and get more of your buyers to take action. Many business owners can write, but ... [ More ]
Writing to create a response: can you do better than this?
Imagine you’re managing a high street charity shop and you need more volunteers. You decide to put a blackboard outside the shop, with a message that will create a response by appealing directly to shoppers and passers-by. So you grab some chalk and you write this: You leave the board out there ... [ More ]
Editing copy: 5 essential tips
Any writer knows the importance of editing copy, but editing your own writing can be very difficult. The first thing to focus on is reading. Here are 5 reading tips to consider before you even start editing. The very first thing your should do is step away from your writing. Leave it for a few ... [ More ]
One of our favourite web partners
A shameless plug for one of our favourite partners - Excel Web Design, Ireland We're always delighted to partner with companies and individuals who are outstanding at what they do. Such collaborations have had a huge bearing on how our company has grown. So I'm very pleased introduce you to one ... [ More ]
Content marketing explained
You may have heard of 'content marketing' but you're not 100% sure you know what the term actually means. Here are some thoughts which I hope you find useful. I offer this as a simple definition: Content marketing is about making your web presence work for your business. Think about how far the ... [ More ]
