Hey, you'll never guess what happened to me last week. You'll love this. You know my 200cc Vespa Granturismo scooter? Well, there I was stripping down the engine, and after I'd removed the actuator arm with holding spring, I noticed that the little brass bearings had very few cuts or pit marks ... [ More ]
What’s more important? Words or pictures? It’s pictures, every time.
Words or pictures? This might seem a little surprising, coming from me, but marketing copy should actually be more about pictures than words. A bit of a strange statement coming from a copywriter who is always banging on about the power of words? Not really. Because I'm talking about 'pictures' ... [ More ]
Doug Jenner answers questions about Search Engine Optimisation
OK Doug, let’s get the basic question out of the way I’m very well thank you. No, not that. I meant the ‘What is Search Engine Optimisation?’ question. Ah. Are you sitting comfortably? Groan. Be gentle with me. No big words or technospeak please. Keep it short and simple. OK. It’s doing things ... [ More ]
Keep it simple, but don’t make it stupid
How to keep your copywriting short and snappy - and still say all you need to Guest post by PR student and Best Words intern Cristina Alexe Sometimes useful to know what 'bad' is, so we can actually see what 'good' looks like. Let's look at the copywriting on those websites, for instance, which ... [ More ]
What are the real EU issues? Our Mrs EUndecided investigates
Best Words writer Nicola Ramsden has written this comprehensive report to help inform all those confused/'undecided' voters ahead of the coming referendum. It's a long, thorough read and what you've probably been hoping somebody might have provided by now. Well, here it is! Take a look and let us ... [ More ]
