You may have heard of 'content marketing' but you're not 100% sure you know what the term actually means. Here are some thoughts which I hope you find useful. I offer this as a simple definition: Content marketing is about making your web presence work for your business. Think about how far the ... [ More ]
Train your team to be effective web copywriters
Rocket science and business web copywriting are completely different entities - i.e. writing passably good web copy is not that hard, once you know how. Our 'How To' web copy seminars for business will take your team through it all. Business web copy has to grab prospects immediately, hooking ... [ More ]
February’s ‘Pick This Magazine Ad To Pieces’ competition
OK folks, here it is at last! Our February competition to win a free web page copy makeover! In these gloomy winter months, we thought you might enjoy this little diversion. Web designers Joe and Terri Megarty are struggling for business. Someone tells them they should run an ad in a local ... [ More ]
What are our copywriting charges?
The value conversation It's natural for prospects to want to know how much we charge for what we do. But for anyone selling services, the complexities of pricing and the difficulty of establishing value against cost dictates that 'the money conversation' can only ever happen after we've had 'the ... [ More ]
PR and the art of Vespa maintenance
Hey, you'll never guess what happened to me last week. You'll love this. You know my 200cc Vespa Granturismo scooter? Well, there I was stripping down the engine, and after I'd removed the actuator arm with holding spring, I noticed that the little brass bearings had very few cuts or pit marks ... [ More ]
