Good writing is a joy to read. You might look at the work of a particular writer and be blown away by their skill. But remember, like so much artistry, writing is 10% inspiration and 90% perspiration. There have been literary geniuses who were capable of pouring streams of words from their ... [ More ]
9 tips for creating effective direct mail campaigns
Although direct mail certainly diminished in popularity in recent years, it never quite went away. The digital revolution certainly pushed it to one side, but as with so much in life, things tend to swing back into balance and so it is proving here. Online and offline marketing channels can ... [ More ]
Step out of the spotlight
How to avoid the most common mistake in copywriting The recent Best Words copywriting seminar for business owners and managers was rated ‘excellent’ by all participants. "Practical and inspiring. It made me want to get on with writing copy for my own business." "Excellent: lots of ... [ More ]
5 copy tweaks to get your customers buying
Copywriting Seminar: Wed 8 November, 2017 in Harpenden You're a good writer, but are your words working for your business? At my forthcoming seminar you'll learn 5 simple techniques to transform your marketing copy and get more of your buyers to take action. Many business owners can write, but ... [ More ]
Writing to create a response: can you do better than this?
Imagine you’re managing a high street charity shop and you need more volunteers. You decide to put a blackboard outside the shop, with a message that will create a response by appealing directly to shoppers and passers-by. So you grab some chalk and you write this: You leave the board out there ... [ More ]
