A few samples from the Best Words portfolio ...

Mustard Procurement Medium: Web Challenge: Produce web copy to reflect the vitality and energy of this new brand. Solution: Upbeat, snappy copy which sells Mustard Procurement's food industry services.		www.buymustard.co.uk>>
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John O'Conner Medium: Web Challenge: Generate copy for the newly-designed website of this national grounds maintenance company. Solution: Copy which highlights John O'Conner's 'family company' USP and sells the benefits of its 5 externally-validated credentials.		www.johnoconner.co.uk/>>
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National Express plc Medium: Print newsletter Challenge: Produce an informative and entertaining internal comms magazine for all employees of National Express East Anglia. Solution: East Anglia Connections The bi-monthly magazine for National Express East Anglia people Read the copy >>
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Cucina Medium: Web Challenge: Produce upbeat, informative web copy for this UK-wide school food company. Solution: Engaging copywriting which spotlights the success of Cucina's revolutionary 'stealthy eating' approach.		www.cucina.co.uk/home>>
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Little Big Voice Medium: Web Challenge: Develop a catchy and attractive concept for the homepage of company’s new website. Solution: Concept and web copy to encapsulate key selling benefit– getting clients to the top of organic Google listings. Read the copy >>		www.littlebigvoice.com>>
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John Curtis Estate Agents Medium: Print - quarterly magazine Challenge: Introduce the autumn magazine by presenting the outlook for the local housing market in a positive but realistic context. Solution: Chatty, upbeat intro message which encourages people to still think about selling.
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Elan Graphic Solutions Medium: Web Challenge: Highlight the differences between a personalised print service and a traditional print company. Solution: Clickable 'Cars' concept: 'Cheap-as-chips-Del Boy' company vs the Elan luxury limousine. Clicking limousine leads to 'About' page. Clicking Reliant Robin leads to Snakes and Ladders game.		www.elan-graphics.co.uk/>>
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Niscayah Medium: Print newsletter Challenge: Produce lively and informative magazine for the company's 500 employees. Solution: 8-page quarterly magazine - Insider
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Ask Inventories Medium: Web Challenge: Write engaging SEO web copy promoting this company's inventory and cleaning services. Solution: Keyword-rich copy that reads naturally yet still does a powerful sales job. STILL page one on Google: clients are delighted with the conversion rate from their new website. Read the copy >>		www.askinventories.co.uk>>
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Fabulous Masterpieces Medium: Marketing email, leaflet Challenge: Attract framers to company with carefully written marketing email. Solution: Marketing email to 50 framers brought response of 22% and 12 new clients. Read the copy >>
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MIS Affinity Ltd Medium: Corporate folder Challenge: Create a piece of marketing collateral for sales staff of this major UK IT security company. Solution: Folder selling unique benefits of the company's IT security services. Read the copy >>
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MorganSkye Medium: Web Challenge: Create snappy 'straight to the point' copy which avoids the usual cliches used by the recruitment industry. Solution: 'We know what’s really critical when recruiting: fast, accurate placements - quicker than you could say ‘tailored personal service’		www.morganskye.com/services>>
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Mesh Promotional Solutions Medium: Print catalogue Challenge: Produce a fresh, quirky introduction to a merchandise catalogue. Solution: 'Here it is...' A breezy, light introduction to all the company's services.
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Sherrardswood School Medium: Web Challenge: Write compelling web copy to attract prospective parents to this private school in Hertfordshire. Solution: Copy highlighting personalised nature of education at the school helped bring a sharp increase in school enrolments. Read the copy >>		www.sherrardswood.herts.sch.uk>>
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SAND IT Ltd Medium: Advertisement Challenge: Develop a visual concept to attract and convert data centre managers to ‘Zap Easy’ solution. Solution: Concept of snakes' heads on cables Read the copy >>
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Marcoe Electrical Ltd Medium: Brochure Challenge: Create a brochure that brings together this national engineering company’s different areas of experience and expertise Solution: A colour-coded set of lift-out cards, each linked to company’s brand identity. Read the copy >>
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MoreSouth Medium: Web Challenge: Revitalise a website, creating a vibrant, fresh feel which sells the services of this Mediterranean catering company. Solution: 'Give your event a burst of Mediterranean sunshine'.		www.moresouth.com/>>
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Stock in Trade Ltd Medium: Web Challenge: Reinvigorate a failed marketing campaign. Solution: Web copy to match forward-thinking nature of company. Unique management system renamed 'Delivered Yesterday' Read the copy >>		www.stock-in-trade.co.uk>>
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Mtivity Ltd Medium: Web video script and concept Challenge: Encapsulate and sell main benefits of company's workflow products and services. Solution: Mtivity web video. Clients are delighted with the response from prospects.		www.mtivity.com/main.html>>
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Face Communications Medium: Web Challenge: Develop web copy to reflect and develop understanding of the ‘Face’ brand. Solution: http://www.facecommunications.co.uk Read the copy >>		www.facecommunications.co.uk>>
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Certain Change Medium: Web Challenge: Identify three key benefit areas of Stephen Bates' work in enabling organisations to become agents of their own change. Solution: Know. Create. Profit. 3 stages of the Certain Change process. Web design by Billie Sharp of Innov8g		www.certainchange.co.uk/index.htm>>
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Hertfordshire Theatre Medium: Promotional Poster Challenge: Create A2 theatre poster for production of Harold Pinter's 'The Caretaker'. Needed to highlight the edgy, bizarre but sometimes comical aspects of the production. Solution: 'Three no-hopers struggling for power in one shambolic room. We shouldn't really laugh.'
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Natural Clean Medium: Hard Copy Newsletter Challenge: Connect to existing and prospective customers and present a clean, professional image in keeping with the company’s eco-friendly ethos. Solution: Naturally News Read the copy >>
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