A few samples from the Best Words portfolio ...

Sherrardswood School

Medium: Web

Challenge: Write compelling web copy to attract prospective parents to this private school in Hertfordshire

Solution: Copy highlighting personalised nature of education at the school helped bring a sharp increase in school enrolments
Read the copy >>

 
www.sherrardswood.herts.sch.uk>>
 
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National Express plc

Medium: Hard copy newsletter

Challenge: To produce an informative and entertaining internal comms magazine for all employees of National Express East Anglia

Solution: East Anglia Connections The bi-monthly magazine for National Express East Anglia people
Read the copy >>

 
 
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Ask Inventories

Medium: Web

Challenge: To write engaging SEO web copy promoting this company's inventory and cleaning services

Solution: Keyword-rich copy that reads naturally yet still does a powerful sales job. Clients are delighted with the conversion rate from their new website
Read the copy >>

 
www.askinventories.com/>>
 
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SAND IT Ltd

Medium: Advertisement

Challenge: Attract and convert data centre managers concept to ‘Zap Easy’ solution

Solution: Concept of snakes' heads on cables
Read the copy >>

 
 
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MIS Affinity Ltd

Medium: Corporate folder

Challenge: To create a piece of marketing collateral for sales staff to leave with warm prospects

Solution: Folder selling unique benefits of the company's IT security services
Read the copy >>

 
 
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Marcoe Electrical Ltd

Medium: Brochure

Challenge: To create a brochure that brings together this national engineering company’s different areas of experience and expertise

Solution: A colour-coded set of lift-out cards, each linked to company’s brand identity
Read the copy >>

 
 
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Stock in Trade Ltd

Medium: Web

Challenge: To reinvigorate a failed marketing campaign

Solution: Web copy to match forward-thinking nature of company Unique management system renamed 'Delivered Yesterday'
Read the copy >>

 
www.stock-in-trade.co.uk>>
 
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Face Communications

Medium: Web

Challenge: Web copy to reflect and develop understanding of the ‘Face’ brand

Solution: http://www.facecommunications.co.uk
Read the copy >>

 
www.facecommunications.co.uk>>
 
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Little Big Voice

Medium: Web

Challenge: To develop a catchy and attractive concept for the homepage of company’s new website

Solution: Concept and web copy to encapsulate key selling benefit– getting clients to the top of organic Google listings
Read the copy >>

 
www.littlebigvoice.com>>
 
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Fabulous Masterpieces

Medium: Marketing email, leaflet

Challenge: To attract framers to company with carefully written marketing email

Solution: Marketing email to 50 framers brought response of 22% and 12 new clients
Read the copy >>

 
 
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Natural Clean

Medium: Hard Copy Newsletter

Challenge: To connect to existing and prospective customers and present a clean, professional image in keeping with the company’s eco-friendly ethos

Solution: Naturally News
Read the copy >>

 
 
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Elan Graphic Solutions

Medium: Web

Challenge: To highlight the differences between a personalised print service and a traditional print company.

Solution: Clickable 'Cars' concept: 'Cheap-as-chips-Del Boy' company vs the Elan luxury limousine. Clicking limousine leads to 'About' page. Clicking Reliant Robin leads to Snakes and Ladders game.

 
www.elan-graphics.co.uk/>>
 
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