A few samples from the Best Words portfolio ...

Mustard Procurement

Medium: Web

Challenge: Produce web copy to reflect the vitality and energy of this new brand.

Solution: Upbeat, snappy copy which sells Mustard Procurement's food industry services.

 
www.buymustard.co.uk>>
 
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John O'Conner

Medium: Web

Challenge: Generate copy for the newly-designed website of this national grounds maintenance company.

Solution: Copy which highlights John O'Conner's 'family company' USP and sells the benefits of its 5 externally-validated credentials.

 
www.johnoconner.co.uk/>>
 
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National Express plc

Medium: Print newsletter

Challenge: Produce an informative and entertaining internal comms magazine for all employees of National Express East Anglia.

Solution: East Anglia Connections The bi-monthly magazine for National Express East Anglia people
Read the copy >>

 
 
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Cucina

Medium: Web

Challenge: Produce upbeat, informative web copy for this UK-wide school food company.

Solution: Engaging copywriting which spotlights the success of Cucina's revolutionary 'stealthy eating' approach.

 
www.cucina.co.uk/home>>
 
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Little Big Voice

Medium: Web

Challenge: Develop a catchy and attractive concept for the homepage of company’s new website.

Solution: Concept and web copy to encapsulate key selling benefit– getting clients to the top of organic Google listings.
Read the copy >>

 
www.littlebigvoice.com>>
 
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John Curtis Estate Agents

Medium: Print - quarterly magazine

Challenge: Introduce the autumn magazine by presenting the outlook for the local housing market in a positive but realistic context.

Solution: Chatty, upbeat intro message which encourages people to still think about selling.

 
 
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Elan Graphic Solutions

Medium: Web

Challenge: Highlight the differences between a personalised print service and a traditional print company.

Solution: Clickable 'Cars' concept: 'Cheap-as-chips-Del Boy' company vs the Elan luxury limousine. Clicking limousine leads to 'About' page. Clicking Reliant Robin leads to Snakes and Ladders game.

 
www.elan-graphics.co.uk/>>
 
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Niscayah

Medium: Print newsletter

Challenge: Produce lively and informative magazine for the company's 500 employees.

Solution: 8-page quarterly magazine - Insider

 
 
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Ask Inventories

Medium: Web

Challenge: Write engaging SEO web copy promoting this company's inventory and cleaning services.

Solution: Keyword-rich copy that reads naturally yet still does a powerful sales job. STILL page one on Google: clients are delighted with the conversion rate from their new website.
Read the copy >>

 
www.askinventories.co.uk>>
 
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Fabulous Masterpieces

Medium: Marketing email, leaflet

Challenge: Attract framers to company with carefully written marketing email.

Solution: Marketing email to 50 framers brought response of 22% and 12 new clients.
Read the copy >>

 
 
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MIS Affinity Ltd

Medium: Corporate folder

Challenge: Create a piece of marketing collateral for sales staff of this major UK IT security company.

Solution: Folder selling unique benefits of the company's IT security services.
Read the copy >>

 
 
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MorganSkye

Medium: Web

Challenge: Create snappy 'straight to the point' copy which avoids the usual cliches used by the recruitment industry.

Solution: 'We know what’s really critical when recruiting: fast, accurate placements - quicker than you could say ‘tailored personal service’

 
www.morganskye.com/services>>
 
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Mesh Promotional Solutions

Medium: Print catalogue

Challenge: Produce a fresh, quirky introduction to a merchandise catalogue.

Solution: 'Here it is...' A breezy, light introduction to all the company's services.

 
 
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Sherrardswood School

Medium: Web

Challenge: Write compelling web copy to attract prospective parents to this private school in Hertfordshire.

Solution: Copy highlighting personalised nature of education at the school helped bring a sharp increase in school enrolments.
Read the copy >>

 
www.sherrardswood.herts.sch.uk>>
 
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SAND IT Ltd

Medium: Advertisement

Challenge: Develop a visual concept to attract and convert data centre managers to ‘Zap Easy’ solution.

Solution: Concept of snakes' heads on cables
Read the copy >>

 
 
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Marcoe Electrical Ltd

Medium: Brochure

Challenge: Create a brochure that brings together this national engineering company’s different areas of experience and expertise

Solution: A colour-coded set of lift-out cards, each linked to company’s brand identity.
Read the copy >>

 
 
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MoreSouth

Medium: Web

Challenge: Revitalise a website, creating a vibrant, fresh feel which sells the services of this Mediterranean catering company.

Solution: 'Give your event a burst of Mediterranean sunshine'.

 
www.moresouth.com/>>
 
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Stock in Trade Ltd

Medium: Web

Challenge: Reinvigorate a failed marketing campaign.

Solution: Web copy to match forward-thinking nature of company. Unique management system renamed 'Delivered Yesterday'
Read the copy >>

 
www.stock-in-trade.co.uk>>
 
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Mtivity Ltd

Medium: Web video script and concept

Challenge: Encapsulate and sell main benefits of company's workflow products and services.

Solution: Mtivity web video. Clients are delighted with the response from prospects.

 
www.mtivity.com/main.html>>
 
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Face Communications

Medium: Web

Challenge: Develop web copy to reflect and develop understanding of the ‘Face’ brand.

Solution: http://www.facecommunications.co.uk
Read the copy >>

 
www.facecommunications.co.uk>>
 
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Certain Change

Medium: Web

Challenge: Identify three key benefit areas of Stephen Bates' work in enabling organisations to become agents of their own change.

Solution: Know. Create. Profit. 3 stages of the Certain Change process. Web design by Billie Sharp of Innov8g

 
www.certainchange.co.uk/index.htm>>
 
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Hertfordshire Theatre

Medium: Promotional Poster

Challenge: Create A2 theatre poster for production of Harold Pinter's 'The Caretaker'. Needed to highlight the edgy, bizarre but sometimes comical aspects of the production.

Solution: 'Three no-hopers struggling for power in one shambolic room. We shouldn't really laugh.'

 
 
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Natural Clean

Medium: Hard Copy Newsletter

Challenge: Connect to existing and prospective customers and present a clean, professional image in keeping with the company’s eco-friendly ethos.

Solution: Naturally News
Read the copy >>

 
 
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