Best Words - the inside story

Q. I've been looking through the Best Words site – you guys are really good. You must charge the earth!
A. Thanks for the compliment. Just for that we'll give you a discount! We don’t have suites of expensive city offices or hot and cold running secretaries.

Q. Oh bad luck…
A.  So people are usually surprised at how affordable we are. And we’ll always tell you up front just how much a particular project is going to cost.

Q. Sew, wy doo eye knead a righter?
A. I think you need to talk to us for a spell.

Q. Do you do a range of writing?
A.Yes we do. We cover all media and industry sectors, and we write in all media – hard copy, digital and voice.  We do tend to specialize in the higher end, more creative work.  So, if there’s anything you need doing?

Q. Hey- who's asking the questions round here?
A. Oh sorry.

Q. I want to get my message 'out there' in the market place but I want it done with a bit of subtlety. Tell me - do you like 'hard sell' marketing copy - where they seem to just shout at you all the time?
A. NO NO NO!! We treat people with a bit more intelligence than that. Good copywriting doesn’t patronise people, or try to bludgeon them to death with products and services.

Q. No?
A. No. It's better to get the benefit of the product or service to speak for itself.

Q. What about speeches?
A. Yes- That’s something that I personally enjoy – corporate speeches and even wedding speeches. Each speech is totally original and is based on extensive interviews.

Q. So no Bernard Manning or ‘cheesy’ type humour?
A. It's a cheddar-free zone. We can coach clients through the delivery of their speech, if that's what they require.

Q. So they won't get nervous and they'll actually enjoy delivering the speech?
A. You catch on fast.

Q. Is there any work you personally enjoy?
A. Yes- writing humorous radio ads- you know the sort? They often involve two people speaking to each other.

Q. What, like we're doing now?
A. Yes.

Q. Anything else that you haven’t mentioned yet?
A. We write people’s books for them.

Q. Ah, ‘ghost writing’. I'll keep you in mind when I do my memoirs. Why haven't you got a blog here?
A. We have. I thought you said you had a good look through the site?

Q. Oh yes, you're right. How often does your team update the site, then?
A. Every day or every couple of days.

Q. So I can't just come here once and think I've seen the lot?
A. 'Fraid not. Stop by again. And remember to drop Best Words Copywriting an email if you want anything written. We’ll all be here tapping away at our keyboards...and waiting for your call.

Q. Wouldn't you rather be on a nice beach somewhere - under the shade of a palm tree, sipping an exotic drink with umbrellas in it?
A. Go away.