The audience applause segues into silence as you stride to the rostrum and place your speech carefully front of you. So much depends now on what you’re going to say and how you’re going to say it. But you’re confident. Happy, even. All the hard work has been done, and this is going to be your moment.
That's the value of working with a great corporate speech writer.
Preparation is all
Does someone in your organisation have a speech to give?
To be successful, your speech must blend message with style and enhance your reputation in the process.
More fundamentally, this means very close analysis of your audience and your purpose – the WHY and the WHO of your speech.
What is the purpose of your corporate speech?
Simply to inform or instruct? Or are you looking to argue, persuade, inspire or entertain? In almost every case one of these will be predominant, with a mix of the other elements.
Who will be listening?
The Best Words team approaches corporate speech writing from an audience-eye view. The style of delivery is certainly a reflection of your personality, but it must be tailored to the particular audience you will be addressing as well.
Who are the people in your audience? Are they overseas delegates used to seeing things from different perspectives? Are they senior members of your organisation needing to be brought on board with a new initiative? Or shareholders who have to be told some bad news?
What will have been happening before your corporate speech? Other corporate speeches or presentations? Group discussion or plenary session? What sort of mood or humour will these people be in? Will they be overloaded with content and ready for something easy and light? Or will they be refreshed and able to take in more facts and details? How important will humourous touches be in keeping them alert and focused?
Before we ever type a word of your speech, we’ll make sure we have all these angles covered.
So don’t take any chances with your corporate speech. There’s too much riding on it. Call or email Best Words today.