I’m really pleased to welcome my friend and colleague Jo Bayne, Sales and Marketing Manager of Harpenden-based advertising and design agency Oyster Studios. Jo is responsible for managing Oyster’s client accounts, ensuring marketing projects are delivered to brief, on time and on budget. Jo has 15 years’ retail buying and product development experience working for Mothercare, Argos and Boots. In this post she discusses the viability of do-it-yourself graphic design for business.
Great design can make ideas explode off the page. As we hear so often, ‘A picture speaks a thousand words’. But with so many graphic design tools at your disposal, why should you work with a design and advertising agency rather than having a go yourself?
In reality, creating great design requires a knowledge and understanding about the balance of font, colour, layout, photographic and graphic imagery and how these directly impact on how easily digested and effective your marketing message is.
It’s been proven that investment in design drives sales. It shows a company cares about customer perception – it’s more than taking pride in your own appearance, it’s about communicating effectively right from the outset. After all first impressions really do count.
In reality there are normally two main reasons that companies do not approach a design agency when looking to design their marketing communications:
1) They feel professional design will cost a lot of money
2) It looks easy enough to do yourself
With the advent of Microsoft Publisher and Photoshop plenty of budding creatives have emerged from the woodwork.
The question is, are the results delivering the right impression? If a potential supplier gives you some corporate literature that is plainly a DIY project what does this tell you about their company? Does it give you the confidence that they offer a professional, quality service?
And if they care that little about their own business how much will they care about yours? Arguably you may have to pay more for a design agency to generate your marketing communications but it really is a case of ‘you get what you pay for’.
Is your company standing out from the competition and is your marketing saying the right thing about you? In today’s challenging business climate can you afford to take risks on the credibility of your brand?
If you need top up resource to ensure your marketing plans deliver results – do keep Oyster Studios front of mind. Contact me, Jo Bayne on 01582 761212 Email firstname.lastname@example.org.
Or visit www.oysterstudios.com to see examples of our work.